Invited Guests


Graduate Panel Session/APTA Panel Session
Prof. Haiyan Song
The Hong Kong Polytechnic University
Prof. Tom Baum
University of Strathclyde
Prof. Scott McCabe
Nottingham University Business School

Professor Haiyan Song is Chair Professor and Associate Dean (Research) of the School of Hotel and Tourism Management at The Hong Kong Polytechnic University. His research focuses on tourism demand modelling and forecasting, service recovery, tourist satisfaction, and wine economics. He has played significant roles in a number of international consultancy and collaborative projects, covering tourist satisfaction and service quality indices, Asia Pacific visitor forecasts, web-based tourism demand forecasting system, and development of the Guangdong tourist satellite account, which have considerable impact on tourist destination management.


Professor Song has published over 200 papers in top-tier journals in related fields, including Journal of Development Economics, Journal of Applied Econometrics, Annals of Tourism Research, Tourism Management, Journal of Travel Research, and International Journal of Hospitality Management. In addition to his contributions to academic publishing, he is Editor-in-Chief of Journal of China Tourism Research, Associate Editor of Annals of Tourism Research, and a board member of a dozen leading academic journals in tourism. A frequent guest speaker on international conference circuit, Professor Song has shared his professional insights on issues ranging from tourism impact assessment, tourist satisfaction and service quality indices, tourism demand forecasting, to consumer behavioural studies.


Among his professional affiliations, he is Vice President of both the International Association for Tourism Economics (IATE) and International Association for China Tourism Studies (IACTS) and is a Fellow of the International Academy for the Study of Tourism (IAST). The honours he received include the John Wiley & Sons Lifetime Research Achievement Award by the International Council on Hotel, Restaurant and Institutional Education in 2010 and Michael D. Olsen Research Achievement Award by University of Delaware in 2014.

His  academic interests address the social and strategic contexts of frontline, often low skills employment, with particular focus on hospitality and tourism. This interest stems from over 35 years of experience in the strategic planning and development of vocational and professional education and training for tourism, as a research director within the public sector, as an educator in universities and as consultant to the private sector and to public, internationally funded projects across five continents. A key focus of his work addresses the role of public and private stakeholders in planning and HRD for the diverse employment environment of hospitality and tourism. Much of his strategic development work in this area has been located in the Global South in Asia and Africa. He also collaborates in research which addresses related areas of employment with a focus on gender, migrant work, the gig economy and episodic, events volunteering.

From 2014 until July 2019, he was the Head of Department in the Department of Work, Employment and Organisation and previously spent 7 years heading up the Scottish Hotel School in the University of Strathclyde. He has BA (Hons) and MA degrees from the University of Wales and two earned doctorates (PhD and DLitt) from the University of Strathclyde. He is widely published and highly cited in the field of human resource management for hospitality and tourism.

Scott McCabe is Professor of Marketing and Tourism at the Nottingham University Business School, where he currently holds the role of Associate Dean for Research.

Scott’s research is primarily on tourist consumer behavior and tourist decision-making. More recently, his work has engaged debates in pro-social and pro-environmental tourist consumption, as well as responsible and ethical consumer behavior. Scott is interested in the qualities of tourist experiences, and how experiences are designed and marketed.


Since 2006, he has been working on a program of research on the motivations, experiences and outcomes of holiday experiences for severely disadvantaged UK consumers. Working with a range of small and large charities, his research has helped to promote the concept of ‘social tourism’ in the UK, influencing policy and practice, raising public awareness and establishing a link between holidays and subjective wellbeing outcomes. He work on social tourism is recognised internationally, and he has worked alongside European colleagues and beyond to make the case for social inclusion through tourism.


He has published widely in the tourism field, with one book, three edited volumes, and around 65 peer reviewed research outputs. He is the current co-Editor in Chief of Annals of Tourism Research and sits on the board of a number of other journals, including; Annals of Leisure Research, the Journal of Policy Research in Tourism, Leisure and Events and the International Journal for Contemporary Hospitality Management.

Special Session Presenters

Sustainable Tourism Management in Africa: Case of Serengeti National Park

Dr. Dev Jani is an Associate Professor in the Department of Marketing, University of Dar es Salaam Business School. He hold a PhD in Tourism and Hospitality Management from Dong-A University (South Korea) and MBA (Marketing) from the University of Dar es Salaam. Before joining the University in 2006, he worked in several organizations both private and public in different capacities including the International Institute of Tropical Agriculture and Pricewaterhouse Coopers. He has researched and published in the areas of tourism and hospitality both locally and internationally. He has in-depth knowledge of African and Tanzanian tourism in particular through his several research projects that focused on sustainability of Tanzanian tourism through engagement of all stakeholders.

Dr. Dev Jani
University of Dar es Salaam, Tanzania

Prof Noah Sitati holds a BEd (Bot/Zoo) from Kenyatta University, Kenya, a Master of Philosophy (Mphil) in Wildlife Management from Moi University, Kenya and a PhD in Biodiversity Management from Durrell Institute of Conservation and Ecology (DICE), University of Kent, UK. He has over 20 years of experience in community conservation in southern Kenya and northern Tanzania working with international conservation NGOs namely WWF and AWF as a program manager, a Research Associate with Durrell Institute of Conservation and Ecology and a CEO for Masai Mara Wildlife Conservancies Association. Prior taking leave of absence, Prof Sitati was a senior lecturer at Moi University, Kenya, Department of Tourism Management. 

Prof Sitati is currently is a Wildlife Species Expert with WWF Tanzania providing technical support to WWF Tanzania trans boundary Ruvuma Landscape program connecting Niassa – Selous game reserves with Mozambique and the Southern Kenya-Northern Tanzania trans boundary program. He is a member of the IUCN Species Survival Commission African Elephant Specialist Group and a Co-chair of the Human-Elephant Conflict working Group, a member of IUCN Sustainable Livelihoods Group, among other professional bodies.

Prof. Noah Sitati
WWF Tanzania

Visitors since Oct. 1, 2020

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