Invited Guests

Special Lecturer/Panelists

Special lecture (Day 1)/APTA Panel Session (Day 2)
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Prof. Haiyan Song
The Hong Kong Polytechnic University

Professor Haiyan Song is Chair Professor and Associate Dean (Research) of the School of Hotel and Tourism Management at The Hong Kong Polytechnic University. His research focuses on tourism demand modelling and forecasting, service recovery, tourist satisfaction, and wine economics. He has played significant roles in a number of international consultancy and collaborative projects, covering tourist satisfaction and service quality indices, Asia Pacific visitor forecasts, web-based tourism demand forecasting system, and development of the Guangdong tourist satellite account, which have considerable impact on tourist destination management.


Professor Song has published over 200 papers in top-tier journals in related fields, including Journal of Development Economics, Journal of Applied Econometrics, Annals of Tourism Research, Tourism Management, Journal of Travel Research, and International Journal of Hospitality Management. In addition to his contributions to academic publishing, he is Editor-in-Chief of Journal of China Tourism Research, Associate Editor of Annals of Tourism Research, and a board member of a dozen leading academic journals in tourism. A frequent guest speaker on international conference circuit, Professor Song has shared his professional insights on issues ranging from tourism impact assessment, tourist satisfaction and service quality indices, tourism demand forecasting, to consumer behavioural studies.


Among his professional affiliations, he is Vice President of both the International Association for Tourism Economics (IATE) and International Association for China Tourism Studies (IACTS) and is a Fellow of the International Academy for the Study of Tourism (IAST). The honours he received include the John Wiley & Sons Lifetime Research Achievement Award by the International Council on Hotel, Restaurant and Institutional Education in 2010 and Michael D. Olsen Research Achievement Award by University of Delaware in 2014.

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Prof. Cihan Cobanoglu
University of South Florida (USF)

Dr. Cihan Cobanoglu is the McKibbon Endowed Chair Professor of the School of Hospitality and Tourism Management (SHRM) in the Muma College of Business at the University of South Florida (USF), who also serves as the Director of the M3 Center for Hospitality Technology and Innovation and Coordinator of International Programs for the School of Hospitality and Tourism Management. He is a renowned hospitality and tourism technology expert. Dr. Cobanoglu is a Fulbright Specialist commissioned by the Fulbright Commission (2018-2021). He is a Certified Hospitality Technology Professional (CHTP) commissioned by Hospitality Financial & Technology Professionals (HFTP) and Educational Institute of American Hotel & Lodging Association (AHLA). He is the Editor of the Journal of Hospitality and Tourism Technology (JHTT) (Indexed in SSCI IF=2.796), editor of Journal of Global Business Insights (JGBI), Journal of Global Hospitality and Tourism (JGBI) and a co-author of six books and ten conference proceedings. He is also currently serving as the President of Association of North America Higher Education International (ANAHEI). He is the founder of, an open-access paper management system and, a portal for educators around the world.